When the company I work for sent me and two others for a sales training seminar, I really did not know what to expect. We were going to be busy, so the company even put us all up in a nice hotel that was only a short walk from where the seminar was being held. I liked that we were in a small group with another company that had also sent three of their employees to the seminar. I was concerned that we would get lost in a larger group, but that couldn’t happen with the small group we were in.
Everything was explained to us from the start. There were three days of the program. The first day taught us a good bit about trust, which is a two way street, how to structure our conversations with customers and clients, and also how to handle those customers who are resistant to anything and everything we are telling them. I know that not every customer is going to be a yes, but a lot of the no’s can become yes’s with the right training.