When the company I work for sent me and two others for a sales training seminar, I really did not know what to expect. We were going to be busy, so the company even put us all up in a nice hotel that was only a short walk from where the seminar was being held. I liked that we were in a small group with another company that had also sent three of their employees to the seminar. I was concerned that we would get lost in a larger group, but that couldn’t happen with the small group we were in.
Everything was explained to us from the start. There were three days of the program. The first day taught us a good bit about trust, which is a two way street, how to structure our conversations with customers and clients, and also how to handle those customers who are resistant to anything and everything we are telling them. I know that not every customer is going to be a yes, but a lot of the no’s can become yes’s with the right training. We learned a lot of valuable information that we all agreed would improve our sales records.
The second day was even more valuable. We learned about the different kinds of customers there are as well as how to ask the questions that really matter to the prospective customers. We also were able to help ourselves immensely by recognizing when we needed to manage a difficult situation differently. The final day was about the management of relationships and how to handle argumentative or contrary customers. All in all, we learned valuable techniques that can only help a person become a better salesperson. Having such a tiny group really helped us all learn the material better too, and I know that we are going to do so much better because of this training.